Type that mimics the architecture of Barcelona’s Joan Miró foundation

LLondon studio Mucho borrows from the building’s forms for the foundation’s 40th anniversary campaign

Mucho’s major concern was covering a lot of ground with a brand identity that includes environmental graphics, video, and lots of print materials, without mimicking Miró’s own style too closely nor riffing too heavily on the foundation’s preexisting corporate identity—all while creating “a campaign capable of relating the center with the people of Barcelona through relevant dates of the last 40 years.”

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A campaign capable of relating the center with the people of Barcelona through relevant dates of the last 40 years.

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Source: AIGA

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